Head of Marketing (m/f/o)

Tasks

• Develop and execute a comprehensive marketing strategy aligned with business objectives
  
• Lead, mentor, and grow a high-performing marketing team
  
• Stay ahead of industry trends, competitor activities, and market dynamics to refine marketing approaches
  
• Drive campaigns to generate high-quality leads
  
• Optimise customer acquisition costs (CAC) through SEO, SEM, paid advertising, and digital channels
  
• Implement marketing automation and CRM strategies to nurture leads and enhance conversion rates
  
• Establish strong voices and messaging across all brands that differentiate the company in a competitive market
  
• Ensure consistency across all marketing channels, including the website, social media, and sales collateral
  
• Develop compelling content, such as blogs, white papers, videos, and case studies, to engage target audiences
  
• Collaborate with product and sales teams to define value propositions and go-to-market strategies
  
• Develop product messaging that highlights key benefits and resonates with customers
  
• Equip internal stakeholders with materials, playbooks, and competitive insights
  
• Track and report key marketing KPIs, including lead generation rates, click-through rates, cost per acquisition (CPA), and others as defined by the business strategy
  
• Leverage analytics tools to optimise campaigns and improve marketing effectiveness
  
• Conduct A/B testing to refine messaging and tactics
  
• Conduct internal campaigns to promote business strategic objectives
  
• Manage relationships with agencies, influencers, and media partners
  
• Develop co-marketing initiatives with strategic partners and industry leaders
  
• Foster community engagement through events, webinars, and sponsorships
  
  
  

Requirements

• Proven experience in a senior marketing leadership role, preferably within a software or technology company
  
• Strategic mindset with a strong track record of building marketing strategies, defining structures, and measuring results in all aspects of brand management
  
• Financial acumen with the ability to develop, manage, and optimise marketing budgets effectively
  
• Innovative and creative, while maintaining a structured and data-driven approach
  
• Technologically savvy, with a deep understanding of digital marketing tools and trends
  
• Strong negotiation and stakeholder management skills, with the ability to influence at all levels
  
• Educational background in Marketing (Master’s degree preferred)
  
• Excellent communication skills, both written and verbal
  
• Highly organised, with strong prioritisation and time management skills
  
• Autonomous and self-motivated, able to take initiative and drive projects forward independently
  
• Curious and adaptable, with a strong drive for continuous learning and improvement

Bárbara Meira